- /'kɒpi ˌtestɪŋ/ nounthe act of testing the effectiveness of an advertisement’s copy● Copy testing led to the copywriter having to rethink the wording of the message.● Copy testing will tell us whether or not the advertisements are offensive to the public in general.
Marketing dictionary in english. 2015.
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copy testing — ˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc : • Copy testing is one of the essential… … Financial and business terms
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copy testing — The process of measuring the communication effect of an advertisement, either before or after it is printed or broadcast. The advertising copy is usually tested on likely buyers of the product or service … Big dictionary of business and management
copy testing — Mktg research carried out to test the effectiveness of creative advertising copy … The ultimate business dictionary
copy test — copy testing ˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc : • Copy testing is one of the… … Financial and business terms
testing — test‧ing [ˈtestɪŋ] noun [uncountable] 1. the process of checking something to see if it works, if it is suitable etc: • The company specializes in software testing and software inspection. • All our desktop computers undergo rigorous testing. •… … Financial and business terms
Copy-on-write — (sometimes referred to as COW ) is an optimization strategy used in computer programming. The fundamental idea is that if multiple callers ask for resources which are initially indistinguishable, they can all be given pointers to the same… … Wikipedia
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